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Organizations use Palantir Foundry to transform sales organizations into data-driven machines. Foundry removes silos among teams responsible for the top line, and provides leadership with a unified view of the entire organization.

With Foundry, organizations are:

  • Identifying new sales opportunities. With access to all data about how a customer has interacted with the company, sales teams have brand-new targets they couldn't surface before.
  • Engaging in data– and context-driven sales conversations. With all the data about a given customer, their competitors, and the products, salespeople can communicate true value-add, instead of simply negotiating on price.
  • Driving large efficiency gains. By integrating all relevant data sources into a common ontology layer, organizations are enabling sales teams to answer both basic and complex questions about their customers in minutes, not weeks.
  • Testing hypotheses with real data. Foundry allows sales strategists to iterate on complex hypotheses with real historical data before leadership deploys new sales tactics in practice.
  • Aligning the organization from top to bottom. By building and constantly iterating on KPIs within the flexible ontology, the entire organization – from the CEO to the sales executive – has a singular and measurable definition of success.
  • Aligning the organization across functions. With Foundry, an organization's entire data community enriches a single ontology. Everyone in sales, marketing, data science, and leadership speaks the same language and collaborates on a single platform.


See Palantir Foundry in action.

A media network used Palantir Foundry to transform their advertising sales organization.

Palantir partnered with a media network to transform the way their advertising sales organization interacts with a multitude of data sources to drive relationships with their advertisers. With Foundry:

  • The organization consolidated traditionally disparate first- and third-party data sources into a single platform
  • Account executives generated critical insights about advertiser behavior that were previously out of reach
  • Sales teams surfaced previously unknown opportunities based on customer behavior, both in isolation and relative to competitor and market behavior
  • Advertising sales leadership easily tested hypotheses around switching from volume-based sales to quality-based sales with simple point-and-click data exploration tools
  • Hypotheses turned into data-driven strategies that the entire organization could lean on and be measured against
  • Cross-functional collaboration enabled sales teams, pricing and planning teams, research functions, and C-suite executives to operate from a single source of truth

A pharmaceutical company used Palantir Foundry to increase sales yield and patient adherence on a key drug.

Palantir partnered with a pharmaceutical organization to transform their commercial operations, helping them operate proactively and stay ahead of the market. With Foundry:

  • The organization built a live and comprehensive market data asset by integrating internal and external data into a single platform and applying a business ontology
  • The central analytics group surfaced trends about healthcare provider behavior and insight about market dynamics, then immediately operationalized them to drive results in the field
  • The field force demonstrably increased the volume and efficacy of healthcare provider visits with enhanced targeting and complete transparency into provider-level behavior
  • Data scientists collaborated on the same data asset and developed machine learning models to augment sales efforts
  • Executives monitored market performance at a granular level in real time, receiving alerts when a particular region or strategy needed their attention most

Under the hood.

Palantir Foundry's full-stack capabilities power the transition to a data-driven sales machine. Under the hood, these capabilities include:

  • A data integration and modeling engine that turns rows and columns into a business ontology, a common language anchored in real-world concepts that decision makers can understand
  • Flexible 360° views of every object in the ontology that serve as actionable starting points for users to dig into links and relationships
  • A diverse set of analytical tools that enable collaboration across every level of technical skill, from business analysts who point and click to highly technical users who write code
  • Branching and versioning of all data and logic to enable rapid iteration without compromising the production environment
  • A granular and transparent security model that automatically propagates security policies from raw data to final insight
  • A microservice architecture with open data formats and open APIs to integrate with existing infrastructure
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